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Still to come: LO3 : Connotation, denotation, print conventions. LO3 : Media theories: representation, narrative, genres. LO4 : Audiences - defining and classifying. LO5 : Analysing research data - research types and purposes. LO6 : Legal and regulatory systems in the media industries. Roland Barthes and 'The Rhetoric of the Image'
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Image
First Person Shooters First person shooters have been around for many years and are  continuously dominating the gaming seen with huge titles like Call of Duty and Battlefield being some of the most notorious titles. For the sake of this presentation I am going to be basing the typical conventions of on the campaigns. Some of the typical things that you can expect to see from a first person shooter is that in pretty much every single campaign there is a crazy antagonist set on world domination or disrupting world peace. As they player you can pretty much guarantee that you will be playing the role of a solider that has something that puts them above others, also this character is usually male however this is changing in recent times. Games are pushing more  diversity in their games, an example of this is the new Battlefield. One of the lead characters in the game is a female amputee, this caused a ...
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Representation

Lynx The Lynx advert presents women is a very sexualised way. Furthermore the model in this advertisement presents an unrealistic ideology for women. The model is photoshopped in order to look as 'good' as she possibly can. She is being presented as being the typical attractive female, slim waist, long blonde hair, curvy. This 
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