1st Blog

The distribution channel that we will be using for our short film is social media networks. The reason for this choice is because social media shares a similar main demographic to the target audience of our short movie. An example of a social media platform that could be used to advertise a short movie on is Snapchat. There are 190 million active users daily on Snapchat with 37% of users being 18-24 years old. These statistics show that Snapchat would be an effective means of below the line advertising since by knowing Snapchat's main demographic, as an advertiser it is possible to cater advertisements to this demographic. In the case of our short movie by knowing that Snapchat's main demographic is the same as our movies target audience, by advertising on this platform we could reach a large number of our target audience by targeting them specifically.

Unit 1 LO3: Understand how meaning is created in media products. Codes - The familiar and predictable forms and techniques used by product when creating media texts. These are used to communicate ideas or convey a desired impression. There are two types of code: the technical and the symbolic. Technical codes are created through the way equipment is used to produce a media product. For example, a camera can be used to present a particular character's point of view. Conventions - The commonly accepted ways of doing things. There are general conventions in all products, such as the use of opening credits in audio-visual products. Conventions can be drama specific. Generically speaking - Media products are usually classified into categories and sub-categories. These categories are referred to as a product genre. By categorising a product its audience will have a set off expectations. Verisimilitude - How real the world of the story or narrat...

1) Identify three target audience considerations for the brief. One target audience consideration is that Welsh Mocha wants to target both males and females with the product Another target audience consideration is that the want the product to be targeted towards people ages from late teens all the way through into their 40s, they would have to take this into account when making their product The last target audience consideration for Welsh Mocha is that they want to target people with a high disposable income, interest in relaxing with friends, or reading whilst drinking coffee or other refreshments. 2) Because of all of these preferences when designing the product they will have to take care to make sure that the design caters to the target audience. This will all depend on the design of the visual t shirt, logo, text, etc.

Time Issues:  Time constraints can come in many forms and one of the most important aspects to keep in mind when planning a media production. The production of a media product is always carried out to meet a deadline that is often related to its final publication. Failure to meet this can often lead to the project failing and financial loss for the companies deadline. When planning the creation of a media production, timescales are often built backwards from this final deadline. This various phases of the production are then built into planning to meet this deadline. An example of this would be the release of a film, ready for the winter holiday season. Production would be planned back from this point. Personnel Issues: Gathering the right staff- the appropriate number, with the right skills and experience- for the media production is an important aspect of peer-production. During pre-production, the skills and experience of the personnel required will be considered. ...

Be able to evaluate research data used by media institutions. Techniques and Methods:   Primary- Data that you have got/found out yourself. Secondary- Data that you get from someone else. Qualitative- Only getting a small amount of data but very detailed data. Quantitive- Getting a lot of data that is statistics or a simple yes or no. Why do media companies do research? Media companies do research into their target market to see what they like and/or dislike.

Audience pleasures- The main audience pleasures of a rom com movie are reliability, pleasure gained from the resolution and many more. Reliability is often the most obvious in a rom com movie this is basically when the audience feel like they can relate to the characters or the situation. Although lots of rom coms are dramatized and not completely true to real life much of the audience will be able to relate to being in some kind of relationship somewhat similar to the one in the movie. Following on from this this over dramatized 'love story' is a fantasy for much of the audience so they take pleasure in seeing this 'ideal' love story because they believe they might one day have a relationship like the one in the movie, this can be classed as escapism.  Escapism is basically when the audience escapes into the movie and feels like apart of it, this is very typical of rom coms. It could also be argued that predictability is a main audience pleasure since a lot of rom com...

The narrative structure of the movie Memento can be analysed by looking at different theories of narrative structure. not much of the structure of this movie is anything normal, it is a very complicated movie with a very unique plot but it still follows the Todorov's theory of the narrative can be applied to Memento although it is more complicated, because the movie is not in chronological order the order in which the stages come vary. The start of the movie is actually where the disruption is although the audience doesn't learn that until right at the end of the movie. However this can be debated as the real disruption as Leonard killing his wife is more likely to be the real disruption. The attempt at repair was Teddy using Leonard's condition to his advantage to basically act as a vigilante and make Leonard kill criminals by making him believe its his wife kille r. Although it is hard to identify all the stages of Todorov's theory in Memento due to the unique plot ...

Narrative -What is meant be narrative in film and television? - Whats have key theorists suggest is important when considering narrative? Bordwell and Thompson define narrative as 'a chain of events in a cause-effect relationship occurring in time. Elements of narrative: Diagesi s- The internal world created by the story that the characters themselves experience and encounter. Story and Plot: Story - All events reference both explicitly in a narrative and inferred. Plot - The events directly incorporate into the action of the text and the order in which they are presented. Narrative range: Unrestricted narration - A narrative which has no limits to the information that is presented. Restricted narration - Only offers minimal information regarding the narrative. Narrative depth: Subjective character identification - The viewer is given unique access to what a range of characters see and do. Objective character identification -The viewe...

Lynx The Lynx advert presents women is a very sexualised way. Furthermore the model in this advertisement presents an unrealistic ideology for women. The model is photoshopped in order to look as 'good' as she possibly can. She is being presented as being the typical attractive female, slim waist, long blonde hair, curvy. This 

Still to come: LO3 : Connotation, denotation, print conventions. LO3 : Media theories: representation, narrative, genres. LO4 : Audiences - defining and classifying. LO5 : Analysing research data - research types and purposes. LO6 : Legal and regulatory systems in the media industries. Roland Barthes and 'The Rhetoric of the Image'

The Conversation 

 Setting : The setting is going to be a dimly lit class room. Positioning : Student 1 is sitting on the corner of a desk promptly checking their phone as if they are waiting for a messsage (nervously) . Student 2 starts outside of the room walking towards and enters the room, he sits on the opposite end of the table. Mood of the scene : Student one is nervous

Codes and Conventions: Editing For the exam you will need to talk about the types of editing and the EFFECT that it has on the moving image in the question. You'll need to know all of the following things: Cuts - these are the instant switches between shots, always use the word cut. Transitions - these are switches between shots that take time, dissolves, fades or wipes. Frequency and the rhythm of cuts - how often the cuts happen and whether they happen at the same time as actions out sounds. Specific editing techniques - shot-reverse shot, cross cutting, action matches etc. These are all elements of CONTINUITY EDITING , where editing is supposed to make sense of time and place for the viewer. NON-CONTINUITY  techniques include flashbacks/forward, montages etc. Jump cut - a cut that suddenly shifts position or time unnaturally, in order to communicate that something is wrong.   ...

First Person Shooters First person shooters have been around for many years and are  continuously dominating the gaming seen with huge titles like Call of Duty and Battlefield being some of the most notorious titles. For the sake of this presentation I am going to be basing the typical conventions of on the campaigns. Some of the typical things that you can expect to see from a first person shooter is that in pretty much every single campaign there is a crazy antagonist set on world domination or disrupting world peace. As they player you can pretty much guarantee that you will be playing the role of a solider that has something that puts them above others, also this character is usually male however this is changing in recent times. Games are pushing more  diversity in their games, an example of this is the new Battlefield. One of the lead characters in the game is a female amputee, this caused a ...

What Media do I Consume The media that I consume the most is mobile social media. So far this month on average I spend seven hours on my phone, the vast majority of that is consuming social media. On YouTube I spend an average of 2 hours 49 minutes a day. On YouTube there are adverts before and throughout the video and therefore I consume many pieces of advertising in a normal day. Here is a normal daily routine of the media I consume on a normal day in the holidays: 9:00 AM- I wake up and immediately check my phone for emails, refresh my Instagram and go on Snapchat. 9:30 AM- Usually at this point I will go downstairs and make myself breakfast, if i am cooking I usually put on some music through Spotify whilst doing so. Then whilst eating breakfast I will usually watch a YouTube video of some kind. All Day- Throughout the entire day I am constantly on my phone usually on Snapchat on my phone and then if I am staying in I will watch Youtube throughout the day, Usually Vlogs or...

Digital Methods of Advertising 1a) A media product is the actual material assigned to broadcasting or to print depending on what type of media it is. b) Media sectors are basically the main different types of media, the main ones being TV, Radio, Film, Print. c) Media producers coordinate and manage the creation of content for digital formats. d) Media consumers are basically just the general public, the people that watch, listen or read the media that has been created. 2) Web 2.0 is the second stage of development for the internet characterised especially by the growth of social media. Media 2.0 was originally an idea by Darcy DiNucci in 1999 and then later made popular by Tim O'Reilly several years later. This change in the internet had an absolutely massive effect on the internet and changed the way the internet was. This was when social media began to rise and people started using social media more and more until we got to the stage we are at now where our lives lite...

Fitness Adverts I have a keen interest in fitness and going to the gym, hence forth I am subscribed and actively watch many fitness bloggers on YouTube. A specific example of one of these channels that I watch is "David Laid". He is a fitness influencer and uploads vlogs of him and his friends going to the gym and giving tips and advice. Once I started watching these fitness influencers I began to notice a change in the adverts that were being presented to me. Rather than seeing usual food, game, or shopping adverts i began to notice that the adverts i was getting were more tailored to me, examples include: gym supplements, gym clothing, workout plans. The reason for this was because I was accepted cookies from YouTube and therefore they were able to use my watch history to be more tailored to me. This then carried on to my amazon where I noticed I was being recommended products related to the gym. Technology Adverts Another time I noticed that I was once again bei...

  Questions The value chain is how effective horizontal and vertical integration is. Horizontal integration is how a media product is advertised by a conglomerate. Cross-media ownership enables synergy since if a company wants to make one of their pieces of media available to another source of media then they might merge with another company to create the new piece of media. An example if synergy from a media conglomerate would be if a large media company like 20th Century Fox wanted to make one of their films into a game then they may use synergy to merge with a game company such as Activision in order to create the game. Production job, Advertising job,  Merchandising and Distribution. An Editor would be part of the production sector of a company and would edit the piece of media to make it better.

Kerrang! Kerrang!  was founded in 1981.  The magazine commenced publication on 6 June 1981 and was edited by Geoff Barton , initially as a one-time supplement in the Sounds  newspaper, which focused on the new wave of British rock  phenomenon and on the rise of other hard rock  acts.  Angus Young  of AC/DC   appeared on  Kerrang! ' s first cover. Launched as a monthly magazine,  Kerrang!  began to appear on a fortnightly basis later, and in 1987 it went weekly. The original owner was United Newspapers  who then sold it to ENAP  in 1991. It is one of the most popular popular rock magazines in the whole of the UK and has been purchased by rock fans for many years.

Unit 1: Understand the ownership models of media institutions. Six main media sectors:  *Print *Video Games *Music *Film *Internet *TV & Radio 24/9/18 Media Job Roles: Pre-production: the planning and drafting stages of a media product e.g. scheduling, funding, casting. Production: the actual making of a media product e.g. filming, photographing, writing. Post-production: the editing and the finalising of the product e.g. adding special effects, digital manipulation, audio and video editing.