Digital Methods of Advertising 1a) A media product is the actual material assigned to broadcasting or to print depending on what type of media it is. b) Media sectors are basically the main different types of media, the main ones being TV, Radio, Film, Print. c) Media producers coordinate and manage the creation of content for digital formats. d) Media consumers are basically just the general public, the people that watch, listen or read the media that has been created. 2) Web 2.0 is the second stage of development for the internet characterised especially by the growth of social media. Media 2.0 was originally an idea by Darcy DiNucci in 1999 and then later made popular by Tim O'Reilly several years later. This change in the internet had an absolutely massive effect on the internet and changed the way the internet was. This was when social media began to rise and people started using social media more and more until we got to the stage we are at now where our lives lite...
The distribution channel that we will be using for our short film is social media networks. The reason for this choice is because social media shares a similar main demographic to the target audience of our short movie. An example of a social media platform that could be used to advertise a short movie on is Snapchat. There are 190 million active users daily on Snapchat with 37% of users being 18-24 years old. These statistics show that Snapchat would be an effective means of below the line advertising since by knowing Snapchat's main demographic, as an advertiser it is possible to cater advertisements to this demographic. In the case of our short movie by knowing that Snapchat's main demographic is the same as our movies target audience, by advertising on this platform we could reach a large number of our target audience by targeting them specifically.
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