1st Blog

What Media do I Consume The media that I consume the most is mobile social media. So far this month on average I spend seven hours on my phone, the vast majority of that is consuming social media. On YouTube I spend an average of 2 hours 49 minutes a day. On YouTube there are adverts before and throughout the video and therefore I consume many pieces of advertising in a normal day. Here is a normal daily routine of the media I consume on a normal day in the holidays: 9:00 AM- I wake up and immediately check my phone for emails, refresh my Instagram and go on Snapchat. 9:30 AM- Usually at this point I will go downstairs and make myself breakfast, if i am cooking I usually put on some music through Spotify whilst doing so. Then whilst eating breakfast I will usually watch a YouTube video of some kind. All Day- Throughout the entire day I am constantly on my phone usually on Snapchat on my phone and then if I am staying in I will watch Youtube throughout the day, Usually Vlogs or...

Digital Methods of Advertising 1a) A media product is the actual material assigned to broadcasting or to print depending on what type of media it is. b) Media sectors are basically the main different types of media, the main ones being TV, Radio, Film, Print. c) Media producers coordinate and manage the creation of content for digital formats. d) Media consumers are basically just the general public, the people that watch, listen or read the media that has been created. 2) Web 2.0 is the second stage of development for the internet characterised especially by the growth of social media. Media 2.0 was originally an idea by Darcy DiNucci in 1999 and then later made popular by Tim O'Reilly several years later. This change in the internet had an absolutely massive effect on the internet and changed the way the internet was. This was when social media began to rise and people started using social media more and more until we got to the stage we are at now where our lives lite...

Fitness Adverts I have a keen interest in fitness and going to the gym, hence forth I am subscribed and actively watch many fitness bloggers on YouTube. A specific example of one of these channels that I watch is "David Laid". He is a fitness influencer and uploads vlogs of him and his friends going to the gym and giving tips and advice. Once I started watching these fitness influencers I began to notice a change in the adverts that were being presented to me. Rather than seeing usual food, game, or shopping adverts i began to notice that the adverts i was getting were more tailored to me, examples include: gym supplements, gym clothing, workout plans. The reason for this was because I was accepted cookies from YouTube and therefore they were able to use my watch history to be more tailored to me. This then carried on to my amazon where I noticed I was being recommended products related to the gym. Technology Adverts Another time I noticed that I was once again bei...

  Questions The value chain is how effective horizontal and vertical integration is. Horizontal integration is how a media product is advertised by a conglomerate. Cross-media ownership enables synergy since if a company wants to make one of their pieces of media available to another source of media then they might merge with another company to create the new piece of media. An example if synergy from a media conglomerate would be if a large media company like 20th Century Fox wanted to make one of their films into a game then they may use synergy to merge with a game company such as Activision in order to create the game. Production job, Advertising job,  Merchandising and Distribution. An Editor would be part of the production sector of a company and would edit the piece of media to make it better.

Kerrang! Kerrang!  was founded in 1981.  The magazine commenced publication on 6 June 1981 and was edited by Geoff Barton , initially as a one-time supplement in the Sounds  newspaper, which focused on the new wave of British rock  phenomenon and on the rise of other hard rock  acts.  Angus Young  of AC/DC   appeared on  Kerrang! ' s first cover. Launched as a monthly magazine,  Kerrang!  began to appear on a fortnightly basis later, and in 1987 it went weekly. The original owner was United Newspapers  who then sold it to ENAP  in 1991. It is one of the most popular popular rock magazines in the whole of the UK and has been purchased by rock fans for many years.

Unit 1: Understand the ownership models of media institutions. Six main media sectors:  *Print *Video Games *Music *Film *Internet *TV & Radio 24/9/18 Media Job Roles: Pre-production: the planning and drafting stages of a media product e.g. scheduling, funding, casting. Production: the actual making of a media product e.g. filming, photographing, writing. Post-production: the editing and the finalising of the product e.g. adding special effects, digital manipulation, audio and video editing.