Knowledge Check

 Questions
  1. The value chain is how effective horizontal and vertical integration is.
  2. Horizontal integration is how a media product is advertised by a conglomerate.
  3. Cross-media ownership enables synergy since if a company wants to make one of their pieces of media available to another source of media then they might merge with another company to create the new piece of media.
  4. An example if synergy from a media conglomerate would be if a large media company like 20th Century Fox wanted to make one of their films into a game then they may use synergy to merge with a game company such as Activision in order to create the game.
  5. Production job, Advertising job, Merchandising and Distribution.
  6. An Editor would be part of the production sector of a company and would edit the piece of media to make it better.

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