Advertisement Through Social Media

Fitness Adverts
I have a keen interest in fitness and going to the gym, hence forth I am subscribed and actively watch many fitness bloggers on YouTube. A specific example of one of these channels that I watch is "David Laid". He is a fitness influencer and uploads vlogs of him and his friends going to the gym and giving tips and advice. Once I started watching these fitness influencers I began to notice a change in the adverts that were being presented to me. Rather than seeing usual food, game, or shopping adverts i began to notice that the adverts i was getting were more tailored to me, examples include: gym supplements, gym clothing, workout plans. The reason for this was because I was accepted cookies from YouTube and therefore they were able to use my watch history to be more tailored to me. This then carried on to my amazon where I noticed I was being recommended products related to the gym.Image result for david laid thumbnail with

Technology Adverts
Another time I noticed that I was once again being suggested adverts more targeted towards me was when I was looking at to buy a new laptop. I had been looking on both Amazon and YouTube to try and find the best laptop for the price I was willing to pay. After searching for a while I went back to watching normal stuff on YouTube not related to laptops but I was constantly getting bombarded by adverts for the latest new Chromebook or the newest laptop Currys have just got.

Image result for chromebook advert










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