Targeting A Brief Task

1) Identify three target audience considerations for the brief.

  • One target audience consideration is that Welsh Mocha wants to target both males and females with the product
  • Another target audience consideration is that the want the product to be targeted towards people ages from late teens all the way through into their 40s, they would have to take this into account when making their product
  • The last target audience consideration for Welsh Mocha is that they want to target people with a high disposable income, interest in relaxing with friends, or reading whilst drinking coffee or other refreshments.
2) Because of all of these preferences when designing the product they will have to take care to make sure that the design caters to the target audience. This will all depend on the design of the visual t shirt, logo, text, etc.

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